A career built on
real-time creative.

I own global social, creative, brand strategy, creator, and production for the commercial organization — overseeing integrated creative, strategy, and design.

• Lead connected storytelling across 70+ handles, omnichannel campaigns, and partnerships.
• Architecting creative, social, and creator strategy for M365 Copilot, Azure, and Security.
• Driving internal and external agency integration and shared creative platforms.
• Built the in-house EGC and Creator Studio.
• Helped create an AI-enabled in-house design studio, generating creative assets at scale.

Oversaw social and digital-first creative and content globally — scaling Content Lab and growing social-first creative, AI content generation, and TikTok creator capabilities.

• Led or supported all social and digital new business.
• Helped triple the number of clients supported with digital and social content creation and strategy, across sectors and across both corporate and brand practices.

Launched and led an internal creator and content studio supporting social creative and thought leadership for clients across sectors — real-time content creation, social campaigns, creator-led and multi-format storytelling.

• Tripled the revenue pipeline in 1.5 years.
• Helped launch the TikTok studio.
• Won more than 15 new clients and significant new work streams.

Oversaw social and content for the Mike Bloomberg 2020 presidential campaign, then flexed to lead social and creative for a nationwide voter turnout effort.

• Organic social and influencer content alongside paid, dynamically optimized creative at huge scale.

Established the U.S. office and built a team of social strategists, content creators, and paid media experts publishing across multiple social networks and countries — the architect of the strategy to grow and monetize the Brut brand.

• Grew Facebook followers 1,600% and impressions around 1,200% in one year.
• Helped make Brut the 3rd most-viewed digital news publisher in the U.S.
• Launched Instagram, TikTok, Snap, YouTube, Twitter, the app, and the website — plus Brut Mexico.
• Built the content partnership team.

Responsible for audience development, video production, development, syndication, and distribution at Upworthy/GOOD — a publisher with the 4th-highest engagement per post on Facebook (NewsWhip). Led a unit focused on audience growth and platform optimization.

• Managed a team of creators making award-winning original and branded content.
• Identified strategic, revenue-driving distribution channels and built content and licensing partnerships.
• Re-focused branded video strategy toward data-driven outcomes and in-house production — increasing brand partnership opportunities and profitability.

Supervising Producer of original video, managing a team of creators producing 10–15 videos per week for digital distribution — each averaging 1m+ views on Facebook, with +300% views growth across Q3 and Q4 2016.

• Developed cross-platform distribution growth; managed budgets, licensing, and partnerships.
• Optimized video per platform, analyzed audience behavior, and applied the insights to storytelling — journalism and creativity, integrated for maximum impact.