Hawkfish
I oversaw social and content for the Mike Bloomberg 2020 presidential campaign — and when the primary ended, I flexed to lead social and creative for a nationwide voter turnout effort.
- Role
- Social & Content Lead
- Discipline
- Political Campaign
- Location
- New York · National
- Duration
- Full 2020 primary cycle
Two mandates in one cycle: run social and content at presidential-campaign speed while the news cycle moved hourly, then redirect the entire operation to a different job — driving voter turnout nationally through organic social and influencer content, backed by paid, dynamically optimized creative at huge scale.
How we got there.
- 01
Led social and content for the campaign itself — a real-time operation built to answer the news cycle in hours, not days.
- 02
After the primary, flexed the same team into a nationwide voter turnout effort focused around organic social and influencer content.
- 03
Paired the organic and influencer work with paid, dynamically optimized creative — variants tested and optimized continuously rather than one fixed spot.
Leadership of social and creative across both phases: campaign social and content through the primary, then the nationwide turnout effort — organic social, influencer content, and paid dynamically optimized creative at huge scale.
- Presidential
- Social & content for the campaign
- Nationwide
- Voter turnout effort after the primary
- Organic + paid
- Influencer content with dynamically optimized creative
- Huge scale
- Continuous optimization across variants
- Social & Content LeadKatie Walmsley
- OrganizationHawkfish
Launching Brut →
